Marketing That Drives Results

Marketing theory doesn’t prove anything.

Creative awards don’t. Clever ideas alone don’t. Noise certainly doesn’t.

They may help, but they’re not the measure of success.

The measure is Sales. Retention. Added value. That’s where marketing lives. Or dies.

Marketing is the engine of your business.

When it stalls, you feel it. When it hums, everything moves. That’s where I come in.

Vertical silver line used as a visual separator for content blocks, adding subtle structure and clarity to the layout
Marketing strategy icon showing tactical planning symbols for business growth
Speech marks icon representing marketing messaging and brand communication
Data performance icon featuring a growth chart to symbolise marketing ROI and results
Marketing campaign icon with a figure launching a megaphone for outreach and engagement
Philip Deeks, marketing strategist, in smart-casual attire, driving structured, results-focused campaigns
Minimal bone-white quill illustration used to accompany testimonial quotes on dark blue background

Phil is a word wizard, a real team player, & always open to feedback. He would be an asset to any organisation.

Mike Gale, Former COO, (Read full recommendation)

Young woman writing in a notebook at a wooden café table, symbolising narrative development and campaign planning

Narrative That Sells

Narrative sets the terms.

It’s how people decide what matters. And what to do next.

A picture may paint a thousand words, but it won’t move people to action like a well-told story.

In crowded markets, telling your story well sets you apart. It’s the difference between being seen and being chosen.

The secret to success.

Vertical silver line used as a visual separator for content blocks, adding subtle structure and clarity to the layout

Principle in action: From kitchen to boardroom
Read the case study: Iced Biscuit Company

Minimal magnifying glass illustration representing insight, narrative clarity, and strategic focus
  • Icon of three stylized people on a muted background, illustrating a people-first approach to brand, campaign, and content strategy.

    People-First Approach

    Strategy starts with humans.

  • Minimalist circular icon with the number 15, symbolizing fifteen years of strategic marketing experience across agency, in-house, and freelance roles.

    15 Years Experience

    Agency, freelance, and in-house.

  • Outlined globe icon on textured background representing cross-regional marketing expertise and experience with multinational clients.

    Multi-National Clients

    Cross-region campaigns. Global scale.

  • Skyscraper cross-section showing structural foundations and internal framework, used as a metaphor for strategic marketing infrastructure and campaign planning.

    Structure First

    Solid foundations. Better outcomes.

  • Icon of a hand presenting a commercial building—symbolising ‘Commercial Clarity’, a marketing approach built to drive business results

    Commercial Clarity

    Built to move the business.

  • Icon depicting upward and downward force lines symbolising resilience—used for ‘Proven Under Pressure’ to convey performance in high-stakes marketing roles.

    Proven Under Pressure

    Strategy that holds its shape.

  • Icon showing a figure addressing a seated executive group—represents 'C-Suite Trusted', highlighting proven ability to deliver strategic marketing value at leadership level.

    C-Suite Trusted

    Insight that shapes decisions.

  • Line icon of a leader figure helping another person up a set of steps, symbolising hands-on leadership, support, and active team guidance within an organisational context.

    Hands-On Leadership

    Direction and delivery.

  • Line icon of a laptop displaying code, data graphs, and a settings cog—representing fluency with business systems, data platforms, and operational tooling in a strategic marketing context.

    System Fluent

    HubSpot and Beyond.

  • Icon representing cross-functional expertise—central hub with radiating nodes symbolising skills across marketing disciplines.

    Skilled Across Disciplines

    Brand, demand, delivery—aligned.

  • Icon of marketing funnel with dollar signs — representing creative work that drives measurable conversions and business growth.

    Creative That Converts

    Results without the noise.

  • Icon representing collaborative high-performance team leadership — building marketing teams aligned to commercial results.

    Teams That Deliver

    Built for performance. Led with purpose.

  • Icon of financial planning — symbolising budget ownership and marketing investment governed by ROI.

    ROI-Driven Investment

    Budgets governed by impact, not optics.

  • Icon showing targeted messaging — highlighting clear, structured copy that drives campaign results and brand clarity.

    Message That Lands

    Story meets structure. Impact follows.

Structure Makes It Work

Narrative doesn’t lead without structure.

Structure allows narrative to sell via defined systems and strategic execution.

It gives you coherence, unlocks momentum.

Structure doesn’t slow you down.

It clears the path and keeps the work Deliberate. Repeatable. Scalable.

That’s how results grow.

Vertical silver line used as a visual separator for content blocks, adding subtle structure and clarity to the layout

Principle in action: Laying the foundations
Read the case study: Regulated Data Saas

Magnifying glass icon symbolising focus, foundational clarity, and strategic structure
Two people reviewing a hand-drawn marketing system diagram beside an open laptop, representing operational clarity and business structure
Minimal bone-white quill illustration used to accompany testimonial quotes on dark blue background

I knew how to bake. Phil helped me tell the story. That’s what took me from home kitchen to global clients.

Deborah Layton, The Iced Biscuit Company

Phil Deeks seated in natural light wearing a grey herringbone jacket and Celtic leather cuff, conveying calm authority and creative focus

Measured by Outcome

My work is Measured by Outcome

Not noise.

Not novelty.

Just marketing that delivers –

Tangibly, consistently, and without excess.

That’s what I’m hired to do.

Vertical silver line used as a visual separator for content blocks, adding subtle structure and clarity to the layout
Forward arrows icon denoting progress, speed, and campaign momentum
Money bag and percentage chart icon reflecting measurable outcomes and ROI
Blueprint and pencil icon symbolising operational structure and foundational planning
Binocular icon representing marketing clarity and forward vision

Let’s talk when the time is right.

No pitch. No pressure. A conversation about what you’re trying to build – and whether I can help make it work.